Our 28 Point Deliverability Checklist
1. Focus on Value and Relevancy
2. Leverage Multiple, Dedicated, Branded Domains
3. Use .com TLDs Only, Avoid Hyphens or Numbers.
4. DNS Setup
5. Dynamically Rotate Sending IPs
6. Email Accounts Warm-Up
7. Vary/flex on daily warmup sends per day
8. Vary/randomize daily warmup rampup increment
9. Maintain warmups alongside production sends
10. Maintain a 60-40 Ratio
11. Inbox Rotation
12. Avoid Spam Trigger Words
13. Cap Daily Sends
14. Monitor Bounce Rates
15. Email Verification
16. Limit Open or Link Tracking
17. Text-Only Sending
18. Regular Monitoring with Deliverability Reports
19. Monitor Blacklists
20. Avoid Sending to Generic/Role-Based Email Addresses
21. Simplify Company Names in Emails
22. Use Spintax
23. Add Unsubscribes to DNC/Block List/Global Suppression List
24. Use Inbox Placement Tests
25. Monitor Negative Replies and Complaints
26. Employ A/Z Testing
27. Monitor for Account Lockouts and Disconnects
28. Watch Patterns of Negative Results Associated with Daily Sending Volume
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